FROM A CHESS-PLAYING COMPUTER TO CONTROLLING THE EMPLOYEE LIFE CYCLE
Can be called the best example of artificial intelligence. Starting from "thinking machines” in the 1950’s, presently, generative artificial intelligence consumes data, learns from it, and generates data with similar characteristics like text, computer codes, audio, video, images, etc.
Using AI in HR significantly increased during the COVID-19 pandemic, when companies had to search for alternative solutions for almost all steps of HR processes. This made the companies identify the potential use of AI in streamlining HR processes.
According to the 2020 RELX Emerging Tech Executive Report, 68% of companies increased their AI investment during the pandemic, and 81% of companies now report using AI technologies. This indicates a growing recognition of the benefits AI can bring to HR.
Employee Life Cycle
Source : (HR University, 2022)
The employee life cycle includes recruitment, onboarding, training and development, performance management, compensation and benefits, employee relations, separation, and workforce planning. Different AI tools are used for different processes in HR.
Top AI recruiting tools
- Workable
- Manatal
- Fetcher
- Entelo
- Paradox
- Skillate
- Teamtailor
- ClearCompany
- Textio
- HireVu
According to Forbed,” 84% of business leaders believed that AI would help them stay competitive and have an advantage in the job market." (Consulting, 2023)
There are a few benefits to using AI recruitment tools.
- Automating manual tasks
- Reduction of time spent on administration tasks
- Expand the reach to the most suitable candidates.
- Reduce the total time to hire
- Minimise bias in candidates
Sri Lankan companies are using AI.
Here are some of the companies that are using AI in their work.
According to Brandix
“Stepping into the next frontier of innovation, Brandix is one of the first Sri Lankan companies to come on board with Copilot for Microsoft 365, the company’s cutting-edge artificial intelligence (AI) assistance feature.“
“Last week, Brandix conducted its inaugural Copilot AI training programme, strengthening its foray into the sphere of artificial intelligence. Built on OpenAI’s GPT4 through Microsoft Azure OpenAI Service, Copilot for Microsoft 365 is set to redefine how industries operate and become one of the most powerful productivity tools on the planet. “
“Brandix has spearheaded inspiration and growth in Sri Lanka’s apparel industry over the past five decades and was also the first Sri Lankan company to work with the software company during the deployment of Microsoft Enterprise in the early 2000s. Brandix has placed digitalization at the helm of its transformation journey and will redefine its competitive advantage and progressive working culture based on adopting AI across the value chain. Adopting this cutting-edge technology is part of the company’s digital transformation journey with a vision of a ‘Smarter Brandix’. “
Era Biz Solutions
“This offshore software development company in Sri Lanka has offices in the UK. The team has a versatile group of developers for software development, mobile application development, and web development. The four main product types at Era Biz Solutions are staff augmentation, dedicated team, staff augmentation, full project outsourcing, and build-operat-Transfer (BOT).”
VeracityAI
“This company specialises in data science and AI integration by assisting organisations in making strategic decisions based on data-driven insights. The key areas where AI services have been functionalized include insurance technology, gaming, financial markets, and cognitive linguistic applications.”
Zone24x7
“Founded in 2004, Zone24x7 serves leading Tier 1 retailers and hi-tech companies with its specialised technology consulting and engineering services. This company has developed a product called AI-Based Machine Vision, which can recognise patterns and generate prediction models for clients by gaining insights from video footage, including emotion detection on human faces.”
While AI has become a powerful tool that plays a major role in the current business context, there are cons as well.
It is necessary that human involvement be there to validate and refine recommendations provided by AI when screening candidates. It’s always important not to rely solely on AI, as it could suggest similar candidates for your business due to inadequate data availability during the analysis. This will also lead to inaccurate data. Human involvement in interviews and deciding the best fit for the organisation’s culture still remains important, and AI has never fully replaced the involvement of humans in picking the best fit for another human being.
ACKNOWLEDGE THAT OCCATIONAL ERRORS CAN STILL OCCCUR IN EMERGING AREAS OF AI
References
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(No date) The Future of Technology: Machine Learning at RELX Group... Available at: https://www.relx.com/our-business/our-stories/the-future-of-tech (Accessed: April 5, 2024).
Artificial Intelligence (AI): What it is and why it matters (no date) SAS. Available at: https://www.sas.com/en_us/insights/analytics/what-is-artificial-intelligence.html (Accessed: April 5, 2024).
Brandix Sparks a New Era in Apparel with Artificial Intelligence (2023) Daily FT. Available at: https://www.ft.lk/business/Brandix-sparks-new-era-in-apparel-with-Artificial-Intelligence/34-755378 (accessed April 8, 2024).
Consulting, A.R., and (2023) Pros and Cons of Using Artificial Intelligence (AI) in Recruiting, LinkedIn. Available at: https://www.linkedin.com/pulse/pros-cons-using-artificial-intelligence/ (Accessed: April 5, 2024).
HR University, H.U. (2022) What is the employee life cycle?, YouTube. Available at: https://www.youtube.com/watch?v=q6tYsyFF-yM (Accessed: 08 April 2024).
Lobell, K.O. (2024) How AI is changing HR jobs and tasks, Welcome to SHRM. Available at: https://www.shrm.org/topics-tools/news/technology/ai-change-hr-jobs (Accessed: April 5, 2024).
Meister, J. (2019), Ten HR Trends in the Age of Artificial Intelligence, Forbes. Available at: https://www.forbes.com/sites/jeannemeister/2019/01/08/ten-hr-trends-in-the-age-of-artificial-intelligence/?sh=40fbed903219 (Accessed: April 5, 2024).
Natural language processing (NLP): What it is and why it matters (no date) SAS. Available at: https://www.sas.com/en_us/insights/analytics/what-is-natural-language-processing-nlp.html (Accessed: April 5, 2024).
Sarkar, P. (2024): 🚀 the future ofAIi in HR: Trends shaping HR in 2024, How will AI shape HR in 202?. Available at: https://www.linkedin.com/pulse/future-ai-hr-trends-shaping-2024-priyom-sarkar-8nh2c (Accessed:April55,l 2024).
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The use of AI in HR, particularly during the COVID-19 pandemic, is well-documented, showcasing the shift towards digital solutions and the increasing reliance on AI to streamline HR processes. The mention of Sri Lankan companies like Brandix, Era Biz Solutions, VeracityAI, and Zone24x7 using AI showcases the global reach of AI technologies and their integration into local business practices. the article could benefit from a more critical examination of the potential drawbacks of AI in HR. While it briefly mentions the importance of human involvement in validating AI recommendations, a deeper analysis of the ethical considerations, privacy concerns, and potential biases inherent in AI algorithms would provide a more balanced perspective. well done Dinesha!
ReplyDeleteThank you kanchana yes its worth examining the drawbacks of AI in HR and that the human involvement is also important.
DeleteAs a data scientist, I understand how AI is making HR processes smoother. It helps with tasks like hiring and managing employees more efficiently. But we shouldn't rely on AI alone. Human judgment is still vital, especially when it comes to things like understanding company culture. By combining AI with human insight, we can create better workplaces for everyone.
ReplyDeleteThank You Lathan yes its really important to state the involvement of human judgment in AI is still vital ,finding the details about AI combining humans will help the post more interesting.
DeleteThis blog post regarding AI in HR is excellent! AI is significantly affecting enterprises globally, including those in Sri Lanka. Because AI is still in its infancy, it's crucial to keep in mind that human monitoring is necessary to prevent prejudice and guarantee a good match with the company's culture.
ReplyDeleteAs a Sri lankan we are still in the primary stage of using AI in HR so analysing the importance and make the organisations learn about AI is also a key turning point..Thank You Harshi....
DeleteAI in HR is booming, but human involvement remains crucial for accurate decision-making.
ReplyDeleteThank You Thushari hope the post helped you to understand how AI used in HR.
DeleteYour blog beautifully highlights the transformative impact of AI on Human Resource Management (HRM). The integration of AI-powered tools and platforms in HRM processes holds immense potential to revolutionize how organizations manage their most valuable asset – their people. You have gathered some real life information about companies who are up to AI which is so interesting.
ReplyDeleteThank you Romaine hope you got a detailed picture about the implementation of AI but there should be the importance of human judgment too.
DeleteArtificial intelligence (AI) has become a significant tool in HR, with 68% of companies increasing their AI investment during the COVID-19 pandemic and 81% now reporting using AI technologies. AI recruitment tools automate manual tasks, reduce time spent on administration, expand reach to suitable candidates, and minimize bias in candidates. Sri Lankan companies like Brandix, Era Biz Solutions, VeracityAI, and Zone24x7 are using AI in their work, with benefits such as automating manual tasks, reducing administration time, and minimizing bias. However, human involvement is still essential for validating AI recommendations and ensuring the best fit for an organization's culture.
ReplyDeletehis article beautifully illustrates the evolution of AI from its origins in chess-playing computers to its integration into HR processes, marking a significant shift in how businesses operate. The mentioning of Sri Lankan companies leveraging AI, such as Brandix with Copilot for Microsoft 365, showcases how businesses are embracing cutting-edge technology to enhance productivity and stay competitive in the market. well done !
ReplyDeleteThank you Ishani hope you got a clear idea on how AI used in HR.
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